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Avoiding Greenwashing: Developing an Authentic Sustainability Communications Strategy

On-Demand Video Training

Wherever you are on your sustainability journey, your organization has a story to tell.

Make the most of your progress with a clear, compelling communications strategy that celebrates successes and highlights milestones transparently.

Attend this training and learn how to:

  • Navigate greenwashing and greenhushing in today's political climate
  • Provide clarity around sustainability targets and processes
  • Communicate critical sustainability impact metrics for people and the planet
  • Advance the sustainability narrative internally and externally

Did you know? 

  • 85%
  • of executives say their
    customers are becoming more vocal about wanting to engage with sustainable brands.

93%

of organizations talk about sustainability goals externally, yet only 22% measure progress toward sustainability targets.

72%

of executives believe most organizations in their industries would be caught greenwashing if investigated thoroughly.

Source: Google Cloud Sustainability Survey 2023

About the Speaker

Cathy McCarron

Cathy McCarron

ESG Reporting & Sustainability Communications Practice Lead, Pivot Strategies

Cathy brings more than 30 years of experience to the Pivot team, including running her own communications consulting business for 18 years after working in corporate and agency roles. Cathy’s broad expertise includes over a decade leading CSR and ESG reporting projects — ideal background for her role as Pivot’s ESG Reporting and Sustainability Communications Practice Leader. She is a strategic, versatile communicator adept at delivering targeted communications and reporting solutions for clients across a variety of industries.

Join the Pivot community

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At Pivot Strategies, we create clarity. As experts in internal communications and transformational change, we understand complex companies and how to engage employees in a clear, consistent and compelling way.

Where we shine:

    • Global enterprise communications
    • Large-scale transformations
    • IT and HR communication
    • Mergers and acquisitions
    • Sustainability reports
    • Executive messaging and training

Ready to dive deeper into your company's sustainability journey? Check out our helpful blogs. 

Think we can help your organization? Fill out this interest form to hear from us. 

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